As real as real? Macroeconomic behavior in a large-scale virtual world

This article proposes an empirical test of whether aggregate economic behavior maps from the real to the virtual. Transaction data from a large commercial virtual world – the first such data set provided to outside researchers – is used to calculate metrics for production, consumption and money supply based on real-world definitions. Movements in these metrics over time were examined for consistency with common theories of macroeconomic change. The results indicated that virtual economic behavior follows real-world patterns. Moreover, a natural experiment occurred, in that a new version of the virtual world with the same rules came online during the study. The new world’s macroeconomic aggregates quickly grew to be nearly exact replicas of those of the existing worlds, new media & society Copyright © 2009 SAGE Publications Los Angeles, London, New Delhi, Singapore and Washington DC Vol 11(5): 685–707 [DOI: 10.1177/1461444809105346]